Bigcommerce SEO, which stands for search engine optimization, is likely something that readers have heard is essential for the promotion of modern-day businesses. It can be challenging to ascertain how search engine optimization (SEO) helps to the growth of a company. Developing an e-commerce website can be a challenging endeavor in and of itself; attempting to add that additional component is a chore that is simply not enjoyable. In the course of this blog, we will examine the functionalities of the BigCommerce SEO features, and we will also share some tips with readers in an effort to increase the amount of traffic that users receive if they choose to utilize that platform for their online store. It is vital to use SEO strategies for your internet business. If you continue to bring an excessive amount of traffic to your website, you will not be able to attract new clients. It is impossible to have a successful firm without satisfied customers.
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Help Your BigCommerce Shop Increase Sales with These SEO Tips!
But, to our good fortune, there are portals such as BigCommerce that exist to alleviate the majority of these demands. The next step for your company is to reach the heights you want; therefore, let us educate you on the many Bigcommerce SEO methods available.
What exactly is this thing called BigCommerce?
At this time, the era of eCommerce is being driven by BigCommerce, which is a user-friendly SaaS platform. BigCommerce gives you access to a wide variety of possibilities for growth, innovation, and expansion, all of which you are free to investigate. On this secure and straightforward eCommerce platform, with the assistance of BigCommerce’s aesthetically pleasing tools, you may design innovative and tempting shop interactions while also managing the complexity of the system. In addition, BigCommerce makes it easier to outperform the level of competition in the rapid commerce activities that encourage return visits from customers.
Why should you put your trust in BigCommerce?
The vast selection of built-in tools that come standard with BigCommerce is the platform’s most important strength. Plug-ins from third parties are required by a number of well-known online retailers in order to facilitate essential features such as checkout on a separate page and user feedback. Additionally noticeable are the infinite staff memberships, capacity, and product varieties, as well as the guaranteed availability of 99.99 percent. BigCommerce makes it possible for anyone to set up a full-fledged online store, from Facebook and Twitter to Amazon and Etsy, as well as on their own websites, with the ability to sell products to customers. If you’re looking for an e-commerce platform that supports cross-selling, BigCommerce should be at the top of your list.
Is BigCommerce a platform for e-commerce websites that is friendly to search engine optimization?
The out-of-the-box performance of BigCommerce’s SEO features is satisfactory. You are free to make this decision in full assurance, secure in the knowledge that it will not set you back because, much like Magento, it was developed with quality standards in mind from the very beginning. If your webpage isn’t as obvious as you would like it to be or if you’re considering to transition to BigCommerce in order to increase your site’s rankings, a Bigcommerce SEO Audit from Shero can help you comprehend the complexity of search engine optimization (SEO). The SEO that comes with BigCommerce is rather powerful. Due to the fact that you have a multitude of tools and capabilities at your disposal, you will need to come up with strategies to speed up the process in order to surpass your competition. To properly optimize a BigCommerce store, however, there may be a few SEO blind spots that need to be addressed on your end.
In the following parts of this essay, we are going to have a look at some pieces of guidance or a Bigcommerce SEO guide, if you will, that always makes it possible for everyone to do something.
1. Ensure that the speed of the website is optimized.
Moving forward, the speed at which your webpage loads will be an essential component of any technical SEO strategy. If you want to attract relevant traffic to your website, you are going to need to make it as quick as possible. One of the many tools that can be found on the internet for the purpose of evaluating the performance. Google’s PageSpeed Insights is an excellent choice in this regard. You are able to test the speed of a certain website by entering it into this free tool, and the results will include helpful recommendations for how to improve its performance.
2. Make the examination of keywords your number one concern.
The first step in search engine optimization, or SEO, is conducting keyword research that is both effective and targeted. This is true for both BigCommerce and anyone else who is trying to rank on a page of search engines. Keywords are the primary building block of your search engine optimization. If you are able to optimize a website for the terms that customers use when searching, then the likelihood that a customer will find your website will improve. One of the most wonderful ways to begin is with the free Google Adwords Keyword Planner. By entering terms that are relevant to our brand or product, one can acquire somewhat boosted keyword recommendations that are more accountable for driving traffic.
3. Make your on-page optimizations for search engines better.
One of the most important aspects of the BigCommerce platform is the native capabilities that help you perfect your on-page SEO. This feature is one of the most important selling points for the firm. In contrast to many other platforms, BigCommerce does not require its users to circumvent the platform’s predefined settings in order to make changes. The good news is that BigCommerce makes this process simple by offering dedicated SEO areas in which you are able to submit your metadata for each page. It is one of the most important SEO features offered by Bigcommerce. Simply including meta tags, search terms, and headlines will save you from having to modify the HTML (all on-page SEO elements). This would need to be done for every page on your website, but the increase in revenue and traffic would make the effort worthwhile.
4. Adapt Your Website so That It Is Compatible With Mobile Devices
As we indicated in our examination of BigCommerce’s SEO skills, Google has moved to an indexing method that prioritizes mobile-friendly content. This suggests that the mobile version of your website will have a greater impact on your SEO than the desktop version will. The most effective strategy for using BigCommerce would be to choose a theme for your website that mechanically caters to mobile and handheld devices. Instead of having pages that are difficult to use because they are zoomed out, you will have pages that can be scrolled horizontally, offering a smooth experience for the user.
5. Tweak your product pages and category listings.
When developing a strategy for your website’s search engine optimization (SEO), one of the most important aspects you need to pay attention to is the navigation of the site. You want your website to be straightforward to navigate for users in any context they could find themselves in. These are the pages that are associated with your product categories and individual products. Establishing “silos” for each of the different product categories that you offer is the most reliable and effective method for optimizing this.
